Brand Identity
Client: Avios
Agency: Accenture Song
Role
Design Lead
Built for modern travellers and Avios enthusiasts, Wanda reimagines travel insurance as a supportive companion, not a necessary evil, rewarding journeys while protecting them. At the heart of the brand is a clear purpose: to give travellers peace of mind, and much more, supporting them through the good, the bad, and everything in between. Rather than focusing on fear or fine print, Wanda positions itself as The Travel Buddy: friendly, reliable, and positive. Always there when needed, Wanda helps travellers make the most of their trips, even when things don’t go to plan. A brand that doesn’t just insure trips, but actively supports them. By blending trust with friendliness, and reassurance with reward, Wanda transforms travel insurance into a positive part of the journey, a brand that feels less like paperwork, and more like a reliable friend along the way.
Senior Graphic Designer
Dora Newstead
Strategy Lead
Paloma Hababou
Strategy Director
Jamie Corby