Strike — Riccardo Carrara

Graphic Design

London,

Strike [2021]
Brand Identity
Client: Housesimple
Agency: Accenture Song

Role
Design Lead, Motion Design,
Digital Design

Housesimple saw their market share stagnating, while their marketing spend was at an all-time high. In a fight for both the minds and wallets of housesellers, the team knew that they had to make big changes, rapidly, in order to drive customer engagement and reclaim lost market share. To challenge traditional real estate standards we created Strike, a ‘counter-culture’ brand that is proud to push back against industry jargon, rigid processes and unfair fees. It’s the first brand to enable customers to sell their homes for free, and its design effectively cuts through the clutter of the category to grab the attention of prospective sellers. Strike is not an estate agent, it’s a provocative, energizing and open movement, driven by a belief that things need to change.

Creative Director
Kieran Mineham

Senior Product Designer
Anne Charpentier

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