Intercontinental Exchange [2019]
Brand Identity
Client: NYSE
Agency: Accenture Song
Role Design Lead, Motion Design
Intercontinental Exchange, a Fortune 500 company
and parent brand of the NYSE, connects the largest
community of traders and investors across all global
markets. They approached us with a clear brief to
create a new brand design and positioning which reflected their progressive attitudes to business. The identity has been created around fluid, thin
line patterns that connect two different sides,
representing the client’s speed and cleverness in
managing large data. The typography has been
unified and brought into a contemporary context,
and bright, zingy colours have been adopted to
convey the business’ brilliance.