Egg — Riccardo Carrara

Graphic Design

London,

Egg [2022]
Brand Identity
Client: Liberty Global
Agency: Accenture Song

Role
Design Lead, Motion Design,
Digital Design

Consumers have major concerns regarding the cost, flexibility and reliability of EVs. These are exacerbated by technical and inaccessible branding of incumbent players, designed for EV fanatics and  early adopters. In a mundane, overly serious landscape, Egg needed to cut through the noise, turn heads and reposition their offering and experience for mass market adoption. Over 12 weeks we identified, developed and launched Egg. Egg is a disruptive new CX and masterbrand designed to future-proof the new business, drive organisational change and enable them to shift from installer to D2C market leader in renewables.
The brand speaks to customers with a child-like simplicity, and was paired with the UK’s first subscription service for at-home EV charging with no upfront fees, helping to break down barriers to adoption for  the mass market.

Creative Director
Kieran Mineham

Senior Graphic Designer
Dora Newstead

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